Scaling Carta from 100 to 5,000+ customers 

• Who were the critical hires Carta CEO, Henry Ward, made and in what sequence? In particular, how did Henry decide it was time to hire a head of sales?
• What’s Carta’s north star metric and how does the company align every function around the right goals? 
• How did Carta dramatically evolve its pricing model as the number of products it offered grew along with the range of customer segments? 
• What made Carta rebrand from eShares and why did their entire company rally behind it?

Want to read about how Carta won their first 100 customers? Read our *new* blog post and shortened case study before this event! 

About the speakers: 

Henry Ward is the CEO and co-founder of Carta, a company revolutionizing the way founders, investors, and employees manage equity and ownership. Since founding Carta in 2012, Carta has grown to manage hundreds of billions of dollars in equity and recently launched the private equity trading platform, CartaX. Companies including Robinhood, Tilray, and Union Square Ventures trust Carta to provide things like fund administration, 409A valuations, cap table management and scenario modeling. Carta has been included on the Forbes “World’s Best Cloud Companies”, Fast Company's Most Innovative list, and Inc.’s Fastest-Growing Private Companies. 

Prior to Carta, Henry was founder and CEO of Secondsight, a portfolio optimization platform for retail investors. He also held leadership positions at software companies including Reddwerks Inc. and BetweenMarkets. Henry graduated from University of Michigan with a BGS in Mathematics and Computer Science and holds a MSC in Market Finance from EDHEC Business School.

Sandhya Hegde is a Partner at Unusual Ventures, leading investments in enterprise SaaS platforms. She is particularly interested in technical founders who love data and design. Prior to Unusual, she was an early employee at Amplitude, joining as a product manager at the single-digit ARR stage. She grew the company ranks leading pivotal efforts across product development, fundraising, category creation and GTM strategy. She went on to become the Executive Vice President of Marketing & Growth, helping establish Amplitude as a unicorn and category leader in product intelligence overseeing 20x growth in its ARR. While at Amplitude, Sandhya also founded Amplify, the world's leading product-led growth conference and served as a product strategy advisor to leading startups and Fortune 100 businesses including NBC, T-Mobile and Ford. Before Amplitude, Sandhya was an investor and at Khosla Ventures and Sequoia Capital, where she focused on emerging market startups in SaaS and Cleantech.